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Ultimate Elvis centers on the work and legacy of Elvis Presley, led by tribute artist Cote Deonath. His connection to the material started early after his grandmother introduced him to Elvis, and he began singing those songs at age two. Cote has spent years competing in Elvis tribute contests around the world. According to the current materials, he has won numerous competitions and earned more than 35 fan-favorite titles. Outside of performing, he founded 49th Place Productions in 2018 and launched ETA Festivals in 2019. Through those ventures, he works with Elvis Presley Enterprises and Graceland to produce ten festivals each year and more than 35 tribute concerts annually. In 2023, during his seventh straight year competing at Elvis Week in the Ultimate Elvis Contest, Cote won the Ultimate Elvis title. That win is presented in the current materials as recognition from Graceland and Elvis Presley Enterprises.
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